Social Media Strategy by Scott Steinberg

Social Media Strategy

By Scott Steinberg

  • Publication Date: 2014-03-18
  • Genre: Marketing & Sales
4 Score: 4 (From 44 Ratings)

Book Synopsis

Planning a social media strategy for your business, company or non-profit? Give your marketing, advertising and social network campaign a shot of adrenaline with this insider's guide. A complete handbook on how to plan awe-inspiring content marketing, influencer marketing and inbound marketing programs, it's a must-see for Fortune 500 leaders, small businesses and mid-size firms alike. Featuring expert hints, tips and advice for organizations and brands looking to connect online via Facebook, Twitter, LinkedIn and other online platforms, including both non-profits and corporations, bestselling business author Scott Steinberg breaks down the new secrets to social media success inside. Through expert advice and training, your company will learn how to: 

• Plan stunning social media, marketing and PR campaigns 
• Measure ROI on social networks such as Facebook, Twitter and LinkedIn 
• Connect with online customers and turbo-charge sales and revenue 
• Build brand awareness and public support 
• Boost online traffic, increase conversions, and slash advertising costs

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Latest User Reviews

  • Good start but lacks quantity

    By SocialBloom
    This is a fantastic book including many different ideas, how-to's, etc.. to incorporate into your business. I found the information to be repeating however and was astonished the book was less than 50 pages. I believe this could be an amazing best seller if it was just a bit longer.
  • Social Media Strategy

    By The Other Brother guy
    Very nice overview an down to earth objectives! Creates a useful filter to view your own campaigns from. Recommend to any social media manager who wants to see how their campaigns stack up! Darrell Phillips - UX enthusiast
  • Short, concise and valuable

    By PtownCasey
    Scott's advice and counsel here is both insightful and valuable. As I lay in bed having just finished these 19 pages I feel as though I have learned something. Very rare in most reads on social. With his 10 commandments and 8 ways to accomplish it, I feel as though I have an agenda and action items to boot. Now I wanna ask permission to use some of this material in a good blog on the subject.