How to Say it: Creating Complete Customer Satisfaction by Jack Griffin

How to Say it: Creating Complete Customer Satisfaction

By Jack Griffin

  • Publication Date: 2013-03-05
  • Genre: Business & Personal Finance

Book Synopsis

 A guide to effectively communicating with customers to create lasting—and repeat—business relationships. 

This book provides practical, results-oriented guidance for effective communication with customers through sample words, phrases, scripts, and strategies applied to real-world examples. 

Unlike the vast majority of books that deal with customer communication, How to Say It®: Creating Complete Customer Satisfaction does not separate sales from customer service communications, but instead integrates them into a single book. Readers will learn how to: Speak the language of Yes by asking the right questions Get referrals through established customers Offer value through solutions, satisfaction, and trust Anticipate and preempt objections Own a problem by owning the solution

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