Export Marketing Strategy by Shaoming Zou & Daekwan Kim

Export Marketing Strategy

By Shaoming Zou & Daekwan Kim

  • Publication Date: 2009-05-01
  • Genre: Economics

Book Synopsis

If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.

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